This is the third in a five part series dedicated to the top five rock artists of the decade, 2000-2009.  The criteria used to determine this list were: (1) Quality of Music, (2) Quantity of Released Material, (3) Diversity of Media, and (4) Roles of Artists/Band Members.  Look for new posts coming soon!

By Chris Moore:

Easily one of the busiest figures in contemporary rock music, Jack White has made it his business to write, record, perform, and produce music every chance he gets.  There is something breathtaking about the apparent ease with which he has transcended genre lines and brought the influences back to his own music.  It is equally impressive to consider how many directions he has been pulled in during this decade, and yet how strong his contributions have been to each of his numerous ventures.

I, for one, wasn’t sure what to make of this straggly-haired ax-grinder when I first heard of him in the wake of the White Stripes’ breakthrough effort Elephant in 2003.  I’ll never forget tuning in (on the advice of a friend) to Late Night with Conan O’Brien during their week-long tenure promoting this aforementioned album.  “Seven Nation Army” may have been overplayed for some, but I loved its gritty, riffy simplicity, punctuated by White’s lead vocals and Meg White’s wonderfully boneheaded drumming.

With each new White Stripes album I’ve heard, I’ve realized more and more the degree to which Jack and Meg — particularly Jack — are experts at finding their comfort zones, then burning them down.  In the Raconteurs, he contributes a very big, very characteristic guitar sound, somehow crafting a new landscape without plagiarizing his White Stripes sound.  And the Dead Weather, his second side project, is something else all together, a sound that White pulls together with his drumming rather than his guitar work.

Taking these three bands into consideration, then throwing in his solo work and other one-off collaborations for good measure, there is simply no way to avoid giving Jack White a respectful — if not awe-filled — nod for his exemplary contemporary rock music created this decade.

BLACK & WHITE & RED ALL OVER

Any music promoter will tell you that it’s not simply the sound of a band that is important, but also their image and general appearance.  Jack and Meg White have excelled with this other half of the equation, always dressing in red, white, and black, as well as seeing to it that their album artwork follows suit.  Their music may draw comparisons to acts of the past like Led Zeppelin, but this is no retro act.  In their continually developing sound, and equally in the way they dress and act, the White Stripes are one of the most interesting bands of the decade.

How to go about describing such a band in a few paragraphs?

I’ll start with words like quirky, bold, frenetic, complex, basic, and that’s just to begin with.  Since 2000’s De Stijl, the White Stripes have released four more albums:  2001’s very promising White Blood Cells, their major label debut Elephant in 2001 (a.k.a. their personal catapult into the pop culture lexicon), 2005’s piano-driven masterpiece Get Behind Me Satan, and most recently, a return to distortion drenched guitar in the riff-laden reveries of 2007’s Icky Thump.  By the time they released their first live CD, Under Great White Northern Lights (2010), the White Stripes had developed quite a catalog to draw from.

That they are able to achieve their sound with just two band members is intriguing.  Granted, Meg White suffered a breakdown that resulted in the cancellation of some tour dates in 2007, but there have been confirmed reports since last year that they are already at work on their seventh album.

A SIDE PROJECT, A SIDE PROJECT FROM THE SIDE PROJECT, AND MORE!

Jack White’s work in the White Stripes is substantial enough to be considered notable, but it is his wide variety of ventures outside the scope of his primary band that cinch his position at the upper part of the contemporary rock music ladder.  His five contributions to the Cold Mountain soundtrack in 2003 suggested that he had more to give than could be satisfied in one band alone.  He has since gone on to produce and play on a laundry list of other albums, including Loretta Lynn’s Van Lear Rose.  More recently, he wrote and recorded an outstanding duet with Alicia Keys for the James Bond film Another Way to Die, the first duet in the Bond series.

With all the writing, performing, and recording White has done since the early nineties, it is interesting to note that his first official “solo” work was released in 2009 — the single “Fly Farm Blues.”

In addition to these one-off efforts, White has joined not one but two side projects.  The first, the Raconteurs, formed in 2005 along with power pop rocker Brendan Benson (sharing guitar duty), bassist Jack Lawrence, and drummer Patrick Keeler.  After their 2006 debut Broken Boy Soldiers, they followed up quickly with the phenomenal Consolers of the Lonely in 2008.  The latter is easily one of the best rock music albums of the decade, and it is an outrage that I passed over it for my Top 50 Albums of the 2000s list.  This is the Jack White music that I am perhaps most drawn to: tight, fully-produced, riff-driven songs with an abundance of crunchy guitars, a rockin’ rhythm section, and catchy leads.

As if that weren’t enough to keep him busy, White co-founded the Dead Weather in 2009 with the Kills’ lead singer Alison Mosshart, guitarist Dean Fertita, and Raconteurs bassist Jack Lawrence.  This is an altogether different venture that features a grungier tone than the Raconteurs or even the White Stripes.  The songs are a bit longer, and could be described as a set of almost-jams.  After I heard their interpretations of Bob Dylan’s “New Pony,” a so-so deep track from 1978’s Street Legal, I was hooked.

In summary, this decade has seen Jack White bring the White Stripes to worldwide rock music fame, form not one but two side groups, release his first single as a solo artist, and contribute to a myriad of other artists’ albums and soundtracks.  At the time of this writing (early 2010), there is a May 11th release date set for the follow-up Dead Weather album, confirmations from White that the White Stripes will be releasing an album in the near future, and whispers of an all-out solo record from the man himself.

Hands down, Jack White is my pick for the number three rock music artist of the 2000s for all the right reasons: the sheer quantity of music produced, his development of a signature guitar sound, and his collaborations with other artists (Dylan, Beck, and more in addition to those mentioned above).  It’s a no-brainer, my friends.